๐Ÿพ Taglinks Relaunch Strategy

Five interconnected layers โ€” from product foundation to self-reinforcing flywheel. Click any node for strategic detail.

LAYER 1 โ€” PRODUCT FOUNDATION QR pet tagPhysical identity anchor Pet profileOwner + pet data Scan-to-WhatsAppInstant finder contact LAYER 2 โ€” DIGITAL ENGAGEMENT Lost Pet app5km push notifications Community spottersDensity = search power LAYER 3 โ€” RELAUNCH SEQUENCE Existing baseWhatsApp relaunch Welcome-back msgFree until 1 September Follow-up + deadline7 days or deregister LAYER 4 โ€” AMBASSADOR SEEDING App installerOffered ambassador role Option A3 referrals = 1 free year Option BR30 once-off + 25% recurring Personalised link โ€” werescuepets.co.za/[name]WhatsApp groups ยท complexes ยท suburbs ยท community boards LAYER 5 โ€” FULFILMENT + FLYWHEEL Local deliveryAmbassador distributes PUDO courierR65 โ€” national scale R72 renewalSubscriber pays Sept+ R18 recurring25% to Option B Network densityMore spotters = more value Self-reinforcing flywheel โ€” revenue โ†’ ambassador payouts โ†’ more subscribers โ†’ denser network โ†’ more value โ†’ more renewals. This is the loop. Solid arrows = direct flow ยท Dashed arrows = activates / enables ยท Click any node for detail Product Network Relaunch Ambassador Fulfilment

Click any node above to read strategic analysis and alternatives